
Administrators Chris Skey and Kerry Bailey of BDO LLP took charge of the company, which since 2000 had focused on affordable, design-led children's furniture sold exclusively online. The registered company behind the brand was only incorporated in 2014, pointing to an earlier restructuring.
No specific cause has been disclosed, though the wider pressure on discretionary UK retail from reduced consumer spending and growing online competition has been cited. As the business had no physical shops, any saleable assets would mainly consist of the brand, designs, website and customer data. Interested parties are advised to verify the current status with Companies House and BDO LLP.