NOTICE TO THE CREDITORS OF AN INSOLVENT COMPANY REGARDING THE RE-USE OF A PROHIBITED NAME - RULE 22.4 OF THE INSOLVENCY (ENGLAND AND WALES) RULES 2016
11599132Trading Name: U-Earth Biotech Ltd; U-Earth; U-Mask; Pure Air Zone; Hyper-U; U-Ox; u-earth.eu; U-Earth Store / u-earth.store
Registered office10 St Helens Road, Swansea, SA1 4AW
Principal trading address172 Fulham Road, London SW10 9PR (registered office prior to liquidation); Italian branch registered with the Camera di Commercio at Via M. Bandello 16, 20123 Milano, Italy
On 12 June 2026 the above-named company went into insolvent liquidation.
I, Elisabetta Maggio, of Via San Vittore 47, 20123 Milano, Italy, was a director of the above-named company during the 12 months ending with the day before it went into liquidation.
I give notice that it is my intention to act in all or any of the ways specified in section 216(3) of the Insolvency Act 1986 in connection with, or for the purposes of, the carrying on of the whole or substantially the whole of the business of the insolvent company under the following name:
U-Earth; U-Mask & Pure Air Zone & Hyper-U & U-Earth.store (names to be used by Earth Intelligence LTD, registered in England and Wales with company number 16816002, and by U-Earth Eastern Europe S.R.L., registered in Romania, CUI 44568089
Rule 22.5 - Statement as to the effect of the notice under rule 22.4(2):
"Section 216(3) of the Insolvency Act 1986 lists the activities that a director of a company that has gone into insolvent liquidation may not undertake unless the court gives permission or there is an exception in the Insolvency Rules made under the Insolvency Act 1986. (This includes the exceptions in Part 22 of the Insolvency (England and Wales) Rules 2016). These activities are-
(a) acting as a director of another company that is known by a name which is either the same as a name used by the company in insolvent liquidation in the 12 months before it entered liquidation or is so similar as to suggest an association with that company;
(b) directly or indirectly being concerned or taking part in the promotion, formation or management of any such company; or
(c) directly or indirectly being concerned in the carrying on of a business otherwise than through a company under a name of the kind mentioned in (a) above.
This notice is given under rule 22.4 of the Insolvency (England and Wales) Rules 2016 where the business of a company which is in, or may go into, insolvent liquidation is, or is to be, carried on otherwise than by the company in liquidation with the involvement of a director of that company and under the same or a similar name to that of that company.
The purpose of the giving of this notice is to permit the director to act in these circumstances where the company enters (or has entered) insolvent liquidation without the director committing a criminal offence and in the case of the carrying on of the business through another company, being personally liable for that company’s debts.
Notice may be given where the person giving the notice is already the director of a company which proposes to adopt a prohibited name".
Recorded in The Gazette, issue 65154, 17 August 2026