DEBORAH ALFA LIMITED in Coventry (West Midlands) entered creditors' voluntary liquidation. Brendan P Hogan has been appointed as insolvency practitioner. The case reference is 11916739-overig. The principal activity of DEBORAH ALFA LIMITED is hairdressing and other beauty treatment. 2 reports are available.
General information
NameDEBORAH ALFA LIMITED
TownCoventry (West Midlands)
Company number11916739
Case no.11916739-overig
StatusCreditors' voluntary liquidation
Order date07/08/2026
Company typePrivate limited company
Incorporated on30/03/2019
Company statusliquidation
Sector
GroupOther service activities
Primary codeHairdressing and other beauty treatment (96020)
Offices and addresses
SinceTypeAddress
Registered office
13 Ensign Business Centre Westwood Way, Westwood Business Park
Small Business Loans Limitedfixed charge · floating charge22/08/2019 · Satisfied · 18/04/2023
Directors
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Notices
DateDescriptionReference
04/09/2026Moratoria, Prohibited Names and Other: Re-use of a Prohibited Name
NOTICE TO THE CREDITORS OF AN INSOLVENT COMPANY REGARDING THE RE-USE OF A PROHIBITED NAME - RULE 22.4 OF THE INSOLVENCY (ENGLAND AND WALES) RULES 2016
DEBORAH ALFA LIMITED
11916739Registered office: 13 Ensign Business Centre Westwood Way, Westwood Business Park, Coventry, West Midlands, CV4 8JA
Principal trading addressTrading address: Unit 2, Brimstage Courtyard, Brimstage Road, Wirral, CH63 6JA
Trading NameDeborah Alfa
On 7th August 2026 the above-named company went into insolvent liquidation.
I, Deborah Jane Alfa of 126 Princes Boulevard, Wirral, CH63 5LP was a director of the above-named company during the 12 months ending with the day before it went into liquidation.
I give notice that it is my intention to act in all or any of the ways specified in section 216(3) of the Insolvency Act 1986 in connection with, or for the purposes of, the carrying on of the whole or substantially the whole of the business of the insolvent company under the following name:
Salus Collective Ltd, T/A Deborah Alfa
Rule 22.5 - Statement as to the effect of the notice under rule 22.4(2):
Section 216(3) of the Insolvency Act 1986 lists the activities that a director of a company that has gone into insolvent liquidation may not undertake unless the court gives permission or there is an exception in the Insolvency Rules made under the Insolvency Act 1986. (This includes the exceptions in Part 22 of the Insolvency (England and Wales) Rules 2016). These activities are-
(a) acting as a director of another company that is known by a name which is either the same as a name used by the company in insolvent liquidation in the 12 months before it entered liquidation or is so similar as to suggest an association with that company;
(b) directly or indirectly being concerned or taking part in the promotion, formation or management of any such company; or
(c) directly or indirectly being concerned in the carrying on of a business otherwise than through a company under a name of the kind mentioned in (a) above.
This notice is given under rule 22.4 of the Insolvency (England and Wales) Rules 2016 where the business of a company which is in, or may go into, insolvent liquidation is, or is to be, carried on otherwise than by the company in liquidation with the involvement of a director of that company and under the same or a similar name to that of that company.
The purpose of the giving of this notice is to permit the director to act in these circumstances where the company enters (or has entered) insolvent liquidation without the director committing a criminal offence and in the case of the carrying on of the business through another company, being personally liable for that company’s debts.
Notice may be given where the person giving the notice is already the director of a company which proposes to adopt a prohibited name.
Recorded in The Gazette, issue 65170, 4 September 2026
5205624
Insolvency practitioner
Brendan P Hogan
Address13 Ensign Business Centre, CV4 8JA Coventry
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