16098096Trading Name: SWEET DEES JERK
Registered office1st Floor Olympus House, Quedgeley, Gloucester, Gloucestershire, United Kingdom, GL2 4NF
Principal trading addressSelfridges Food Hall, 400 Oxford St, London W1A 1AB On 16 February 2026 the above-named company went into creditors’ voluntary liquidation. I, Troy Nathaniel Johnson of 6 Huntspill Street, London, England, SW17 0AA, was a director of the above-named company on the date the special resolution was passed and continue to be so. Accordingly, I give notice that I intend to act in all or any of the ways specified in section 216(3) of the Insolvency Act 1986 in connection with, or for the purposes of, the carrying on of the whole or substantially the whole of the business of the above-named company under the following names: SDJ EVENTS GROUP LTD (company number: 16783474) trading as ‘Sweet Dees Jerk’
Registered Office shall be6 Huntspill Street, London, England, SW17 0AA
Trading Address shall beSelfridges Food Hall, 400 Oxford St, London W1A 1AB
A breach of the prohibition created by section 216 of the Insolvency Act 1986 is a criminal offence.
Section 216(3) of the Insolvency Act 1986 lists the activities that a director of a company that has gone into insolvent liquidation may not undertake unless the court gives permission or there is an exception in the Insolvency Rules made under the Insolvency Act 1986. (This includes the exceptions in Part 22 of the Insolvency (England and Wales) Rules 2016.) These activities are—
(a) acting as a director of another company that is known by a name which is either the same as a name used by the company in insolvent liquidation in the 12 months before it entered liquidation or is so similar as to suggest an association with that company;
(b) directly or indirectly being concerned or taking part in the promotion, formation or management of any such company; or
(c) directly or indirectly being concerned in the carrying on of a business otherwise than through a company under a name of the kind mentioned in (a) above.
This notice is given under rule 22.4 of the Insolvency (England and Wales) Rules 2016 where the business of a company which is in, or may go into, insolvent liquidation is, or is to be, carried on otherwise than by the company in liquidation with the involvement of a director of that company and under the same or a similar name to that of that company.
The purpose of giving this notice is to permit the directors to act in these circumstances where the company enters (or has entered) insolvent liquidation without the directors committing a criminal offence and in the case of the carrying on of the business through another company, being personally liable for that company’s debts.
Notice may be given where the person giving the notice is already the director of a company which proposes to adopt a prohibited name.
Recorded in The Gazette, issue 64995, 17 February 2026